
French Market Data
Some interesting stats have crossed our path in the last week. The UK is the most important overseas market Most relevant for the British snowsports market is that the UK is the most important foreign market (by far) for French ski resorts Source: Domaines Skiables de France 2025 The North America market is growing fast...

Interview with Luc Reversade (founder of La Folie Douce) for welove2ski.com
Earlier this winter, Iain interviewed Luc Reversade, the founder of La Folie Douce empire, at his original venue in Val d’Isère. Iain asked Luc about what inspired him to launch the ‘Clubbing at Altitude’ concept and about the success of La Folie Douce. You can read the article here.

European Sleeper article for Flight Free UK
Iain recently travelled to the 3 Zinnen ski area in South Tyrol, Italy on the European Sleeper. His article on the trip – which took him through six countries – has now been published on Flight Free UK. You can also find about more about Iain’s trip in Episode 237 of The Ski Podcast: Iain...

Chamonix article for welove2ski
In January 2025, Iain travelled to Chamonix. His article on Montenvers and the impact of climate change on the Mer de Glace is now live on welove2ski.com. You can also watch Iain’s video about his visit here:

Tignes and Sainte-Foy to join forces
The French ski resorts of Tignes and Sainte-Foy have announced that they plan to join forces, forming a new lift company to be called ALTTA (Alliance Locale pour la Transition des Territoires d’Altitude). Transition will be complete by June 2026 The new company has already been formed to take over the management of their ski areas but will...

Verbier article in Fall Line Skiing Magazine
Iain’s article on his trip to Verbier in March 2024 has now been published in the January 2025 issue of Fall Line Skiing Magazine. Freeride meets sustainability in Verbier The focus was on the efforts Verbier is putting in to sustainability. Iain travelled by low-carbon train via the hub at Le Chable and spoke to...