6 Takeaways from We Like Travel’s Annual ‘Mountains Resort Social Media’ Report
Every autumn, French digital marketing agency We Like Travel publishes the results of their annual social media survey of French mountain resorts and regions. The 2021 survey looked at responses from 233 destinations, including 181 ski resorts, 19 ski areas and 33 regions. Here are six of the key points we took from this year’s...
Climate Change article in The Telegraph
Iain had planned to write an article about summer skiing in Zermatt for The Telegraph, but presented with highly unusual conditions for July, it became a comment piece about climate change instead: The article is behind the Telegraph firewall (subscription only), but you can read it below: You can see what it was like in...
5 Things We Learned from LISTEX Online 2021
This week, the snowsports industry enjoyed one of the regular virtual networking events organised by James Gambrill of the Mountain Trade Network. The format over three days allowed private one-to-one meetings between suppliers and buyers, destinations and journalists and also featured nine forum events, covering topics from sustainability to big data, the future of snowsports...
Cross Country Skiing: A Rare Covid Winner
Nordic France, the organisation that manages 130 sites in the country, has revealed some positive news from this ‘saison blanche’. From the start of December 2020, with the lifts closed for skiers, cross country skiing has experienced phenomenal growth. “Exceptional levels“ Participation numbers and revenues reached ‘exceptional levels’ during January and February 2021. Turnover has...
Wolves spotted in Les 3 Vallées (again)
Last Sunday, Laurent Carret-Nouri was driving his navette on his usual route from Les Menuires to Val Thorens, when he spotted something cross the road just in front of him. “Magnifique!” “I’m used to seeing chamois, but it was the first time I’ve seen a wolf in 10 years of this job,” he told Le...
French Pyrénées article in Skier & Snowboarder Magazine
Can you ski at half term on a budget? Iain went to the French Pyrénées last February (just before lockdown 1.0) to find out. Iain stayed in Cauterets and skied there and at Grand Tourmalet. His article has now been published in Skier and Snowboarder Magazine and online on their website: