Ski Touring in Andermatt article in ‘Skier & Snowboarder Magazine’
Iain’s article on ski touring has been published in ‘Skier and Snowboarder Magazine‘. Iain arrived in Andermatt on the same day that the lifts were closed across Switzerland in ‘Lockdown 1.0’ in March 2020. But when you’re ski touring, you don’t need lifts… Iain interviewed Lars Werner from the Radisson Blu in Andermatt about the history of...
Les Arcs ‘Green’ article on InTheSnow.com
Iain from Skipedia, The Ski Podcast and founder of Ski Flight Free travelled to Les Arcs in December 2020 to test out the resorts’ green credentials. His article about his green review has now been published on InTheSnow.com Iain travelled by train to Bourg St Maurice and then took the new funicular up to Les Arcs You can listen to...
12 Things We Learned from LISTEX 2020
While LISTEX (London International Snowsports Trade Exchange) was not able go ahead physically, this week has seen some excellent discussion about the future of the ski industry. James Gambrill presented results of the latest research from the Mountain Trade Network (MTN), which follows on from last week’s Ski Club research. We look at the key...
13 Takeaways from the latest Ski Club of Great Britain research
Last week The Ski Club of Great Britain released details of their most recent research into the British market. They surveyed 2000 skiers between 21 and 29 September. Skiers still plan to travel (if they can) 86% of skiers still intend to go skiing this season (down from 96% in June) 25% have already booked...
“The signs are not very positive”: Ski Resorts prepare for a tough winter
Ski resorts are preparing for a difficult winter thanks to the Covid pandemic. With fewer international clients, mountain professionals in France are working to re-engage French holidaymakers after a successful summer. “The signs are not very positive,” said Caroline Leboucher, general manager of Atout France, last week in Grenoble. “It’s a bit of a lottery for...
Inside Val Thorens’ Social Media Strategy
We previously interviewed Thibaut Loubère, digital marketing manager for Val Thorens back in 2015. This month he spoke to Agorapulse about the resort’s social media strategy: Could you introduce yourself and tell us more about your missions as marketing manager for Val Thorens? I am Thibaut Loubère, marketing manager for Val Thorens. My mission as marketing...