Europe’s leading collective lift pass – the Magic Pass – has started strongly for its 9th year in operation.
Sales for the 2025/26 season opened on 11 March and by 08 April, Magic Pass have reported 277,000 sales for next season.
This has generated more than CHF108 million in revenue – a whopping 64% increase year-on-year.
German-speaking Switzerland is driving growth, representing 43% of sales, with most of those in the canton of Bern.
New resorts for 2025/26
Magic Pass point to the addition of new resorts for 2025/26 such as Belalp, Gstaad, and Le Grand-Bornand as a reason for the boost in sales.
The Magic Pass is valid at more than 80 resorts in Switzerland, France, and Italy. It is currently available for €468 for adults and €299 for children, until 06 May when the price will increase again.