Thoughts on Snowsports

Iain Martin, The Ski Podcast

Ideas
SkiYodl investment looks overvalued [Update: now in liquidation]

SkiYodl investment looks overvalued [Update: now in liquidation]

Update August 2026 Ski Yodl went into voluntary liquidation on 22 July 2026 Original Skipedia Article (published December 2022) According to a press release earlier this week, ski holiday booking platform SkiYodl is currently aiming to raise £1.5 million in crowdfunding investment. In January 2021, the company used Crowdcube to raise £770,000 from 450 investors....
Political Graffiti in Chamonix

Political Graffiti in Chamonix

Political graffiti is alive and well in the Chamonix valley… Free Savoie The Savoie has only been part of France since 1860. There are plenty who would be happy for it to leave and become independent… The UTMB is NOT universally popular Once upon a time, the UTMB was a core trail runners event, representing...
Zermatt considering construction of 260m skyscraper

Zermatt considering construction of 260m skyscraper

A bold proposal to build a 260-metre-high accommodation block at the foot of the Matterhorn has stirred debate in the traditional resort of Zermatt in Switzerland. Local hotelier Heinz Julen, known for his avant-garde architecture in the resort, has unveiled plans for a skyscraper named ‘Lina Peak’ at a cost of around 500 million Swiss...
UTMB Sustainability interview for The Green Runners

UTMB Sustainability interview for The Green Runners

In August 2025, Iain interviewed Fabrice Perren, Sustainability Director for UTMB, in Chamonix to discuss the various initiatives that the company is bringing in to reduce their carbon footprint. Iain’s interview is now live on ‘The Green Runners’ website – the fantastic UK lobbying group that is bringing together environmentally-conscious runners and helping make running...
Will AI make ski photographers redundant? [2025 Update]

Will AI make ski photographers redundant? [2025 Update]

AI has come a long way in the last two years. Back in May 2023, I took a light-hearted look at AI’s ability to create images. But how much has AI improved since then? The answer is shockingly far. Let’s have a look at the vastly different results that the same prompts generated… The terrifying...
6 Takeaways from the June 2025 MTN Snowsports Industry Report

6 Takeaways from the June 2025 MTN Snowsports Industry Report

We always find the regular industry reports led by the Mountain Trade Network interesting. The latest report was released earlier this month, including data that suggests some consistent and some new trends in the industry.  The data in this report was based on skiers’ activity from last winter season (2024/25). Skiers are booking earlier The...