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Ideas
Five Easy Things Ski Companies Can Do Today To Promote Sustainability

Five Easy Things Ski Companies Can Do Today To Promote Sustainability

This time last week, I was busy hosting a lively sustainability session at the spring 2022 edition of LISTEX, organised by the Mountain Trade Network. Consumers want sustainable travel Hopefully the session was valuable for those who attended. We covered topics as diverse as train travel to wind power, EVs to upcycled clothing, but the...
The 6 Best 'Ski' Themed Numberplates

The 6 Best ‘Ski’ Themed Numberplates

“What’s in a numberplate? A vehicle with any other matriculation would drive as sweet.” Shakespeare definitely did not write these words. But if he had seen these ski-themed numberplates, and had been a keen skier and a worse writer, then there’s the small possibility he might have. Rosiere These are all very well, but we’re...
The Ski Podcast offers to become new sponsor of the 'Emirates Air Line' gondola in London

The Ski Podcast offers to become new sponsor of the ‘Emirates Air Line’ gondola in London

I was hugely disappointed to see that Transport for London have failed to find a new sponsor for the ‘Emirates Air Line’ gondola in London. Potential new sponsor: The Ski Podcast Like most skiers, I was very excited when the gondola linking the O2 and Excel centre in Docklands opened in 2012. I rushed to...
Les 2 Alpes Give Twins Born on 22/2/22…22 Years of Free Skiing

Les 2 Alpes Give Twins Born on 22/2/22…22 Years of Free Skiing

You have to give it to Les 2 Alpes, this is genius promotion. 2 is the magic number One week before the auspicious date of 22/2/22, the French resort of Les 2 Alpes confirmed their love of the number ‘2’ in this Facebook post…and launched a unique competition. You probably don’t need to speak French...
China & India: The New Snowsport Markets To Watch

China & India: The New Snowsport Markets To Watch

With the Beijing Winter Olympics coming up in less than a month, snowsports awareness is reaching a new peak in China. The winter sports market in China is one of the fastest growing in the world – estimated at over $126 billion at present and expected to reach over $160 billion by 2025. A new...
"The Exciting Mountain Atmosphere..."

“The Exciting Mountain Atmosphere…”

“The exciting mountain atmosphere gives you a great feeling of well-being” As seen in the classic ski publication ‘Learning to Ski’ by Schools Abroad: