Zermatt considering construction of 260m skyscraper
A bold proposal to build a 260-metre-high accommodation block at the foot of the Matterhorn has stirred debate in the traditional resort of Zermatt in Switzerland. Local hotelier Heinz Julen, known for his avant-garde architecture in the resort, has unveiled plans for a skyscraper named ‘Lina Peak’ at a cost of around 500 million Swiss...
UTMB Sustainability interview for The Green Runners
In August 2025, Iain interviewed Fabrice Perren, Sustainability Director for UTMB, in Chamonix to discuss the various initiatives that the company is bringing in to reduce their carbon footprint. Iain’s interview is now live on ‘The Green Runners’ website – the fantastic UK lobbying group that is bringing together environmentally-conscious runners and helping make running...
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Will AI make ski photographers redundant? [2025 Update]
AI has come a long way in the last two years. Back in May 2023, I took a light-hearted look at AI’s ability to create images. But how much has AI improved since then? The answer is shockingly far. Let’s have a look at the vastly different results that the same prompts generated… The terrifying...
6 Takeaways from the June 2025 MTN Snowsports Industry Report
We always find the regular industry reports led by the Mountain Trade Network interesting. The latest report was released earlier this month, including data that suggests some consistent and some new trends in the industry. The data in this report was based on skiers’ activity from last winter season (2024/25). Skiers are booking earlier The...
How tariffs will affect the US ski industry…
Since ‘Liberation Day’, when Donald Trump announced a range a tariffs that the USA would apply to various countries around the world, life within the domestic snowsports industry has become more complicated. Notwithstanding the fact that the actual level of tariffs varies from week to week, depending which country the USA is dealing with, the...
Iain features on the Storm Skiing Podcast
Earlier this winter, Iain swapped from his usual role of interviewer for The Ski Podcast to interviewee, when he appeared on the Storm Skiing Podcast. The Storm Skiing Podcast is hosted by Stuart Winchester, and focuses predominantly on the North American ski industry. Stuart wanted to quiz Iain on his knowledge of European Skiing. You...