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9 Takeaways from the Ski Club of Great Britain Survey

9 Takeaways from the Ski Club of Great Britain Survey

With skiing looking less likely for British skiers this winter, there were some encouraging results from the latest Ski Club of Great Britain survey, gathered during January 2021 from over 5000 respondents. Highlights from the survey include: 49% of consumers still intend to go skiing ‘if possible’ this season (this figure was down by 10% from...
Digital Nomads Go Skiing: The Rise of the Workation

Digital Nomads Go Skiing: The Rise of the Workation

Back in October 2020, I highlighted the rise of the ‘workation’ in my presentation for LISTEX, organised by the Mountain Travel Network. I noted the increasing number of articles featuring travel destinations courting the digital nomads for whom ‘working from home’ doesn’t tie you to your own house, but makes the world your oyster. Demand...
Génépi Hand Sanitizer: Val Thorens create the perfect Alpine hand gel

Génépi Hand Sanitizer: Val Thorens create the perfect Alpine hand gel

Most resorts have designed their own face masks, but as far as we know, only Val Thorens has created their own hand sanitizer. Even better, they’re certainly the only resort to launch a hydroalcoholic gel that actually smells of the mountains…made with a unique mix of génépi. Thibaut Loubère, marketing manager for Val Thorens, said:...
True or False? France Montagnes tackle claims about skiing this winter…

True or False? France Montagnes tackle claims about skiing this winter…

On The Ski Podcast, we’ve lost count of the numbers of times we’ve discussed when or whether ski resorts will open this winter. It can be hard to keep up with the various European government announcements. Are resorts open or closed? Will they open at all this season? France Montagnes tackled these questions with a...
12 Things We Learned from LISTEX 2020

12 Things We Learned from LISTEX 2020

While LISTEX (London International Snowsports Trade Exchange) was not able go ahead physically, this week has seen some excellent discussion about the future of the ski industry. James Gambrill presented results of the latest research from the Mountain Trade Network (MTN), which follows on from last week’s Ski Club research. We look at the key...
13 Takeaways from the latest Ski Club of Great Britain research

13 Takeaways from the latest Ski Club of Great Britain research

Last week The Ski Club of Great Britain released details of their most recent research into the British market. They surveyed 2000 skiers between 21 and 29 September. Skiers still plan to travel (if they can) 86% of skiers still intend to go skiing this season (down from 96% in June) 25% have already booked...