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Ideas
[VIDEO] "Never Waste A Good Crisis" by MTN

[VIDEO] “Never Waste A Good Crisis” by MTN

Iain from Skipedia and The Ski Podcast was a guest in the Mountain Trade Network‘s latest online panel last week. The panel was one of a series of regular events organised by the Mountain Trade Network to keep the industry up to date with the latest thoughts and customer data. Our topic was ‘Never Waste...
Cross Country Skiing: A Rare Covid Winner

Cross Country Skiing: A Rare Covid Winner

Nordic France, the organisation that manages 130 sites in the country, has revealed some positive news from this ‘saison blanche’. From the start of December 2020, with the lifts closed for skiers, cross country skiing has experienced phenomenal growth. “Exceptional levels“ Participation numbers and revenues reached ‘exceptional levels’ during January and February 2021. Turnover has...
I hate ‘I Hate Mountains’ irony…

I hate ‘I Hate Mountains’ irony…

The last few weeks I’ve been chased around the internet by some dogged display advertising…and I hate it. I don’t recall visiting their website [I’m not going to link to or mention the brand], so I guess I’ve been targeted by one of Google’s ‘Similar Audiences’. “It’s ironic, innit!” To the extent that I am...
When is a ski lift not a ski lift?

When is a ski lift not a ski lift?

As all British skiers are well aware, the ski lifts in France (and across most of Europe) are not turning at present. Safety measures in place French ski resorts have presented a well-prepared case that ski lifts can be managed safely using new Covid protocols. However, despite the evidence from Switzerland that opening lifts does...
Study shows ski resort cable car rides safer than going to work

Study shows ski resort cable car rides safer than going to work

“We’re following the science” That’s a phrase we’ve heard a lot since the pandemic arrived. And it means that most ski resorts in Europe have their lifts closed at present. Switzerland is an exception to that, but a recent study suggests that this might not be as horrifying as some Twitter users would have you...
9 Takeaways from the Ski Club of Great Britain Survey

9 Takeaways from the Ski Club of Great Britain Survey

With skiing looking less likely for British skiers this winter, there were some encouraging results from the latest Ski Club of Great Britain survey, gathered during January 2021 from over 5000 respondents. Highlights from the survey include: 49% of consumers still intend to go skiing ‘if possible’ this season (this figure was down by 10% from...