Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Ideas
6 Takeaways from We Like Travel’s Annual ‘Mountains Resort Social Media’ Report

6 Takeaways from We Like Travel’s Annual ‘Mountains Resort Social Media’ Report

Every autumn, French digital marketing agency We Like Travel publishes the results of their annual social media survey of French mountain resorts and regions. The 2021 survey looked at responses from 233 destinations, including 181 ski resorts, 19 ski areas and 33 regions. Here are six of the key points we took from this year’s...
'Ski Launch 2021' in London

‘Ski Launch 2021’ in London

Earlier this month, Iain from Skipedia hosted the forum element of ‘Ski Launch 2021’, the annual event for ski industry professionals organised by Paddy Daly, from Paddy PR. Tour operators, destinations and journalists gathered to exchange ideas and learn best practice from the presenters. The keynote speaker was Debbie Marshall from Silver Travel Advisor, who...
Advice on UK Covid Travel Tests (and Quarantine) for August 2021

Advice on UK Covid Travel Tests (and Quarantine) for August 2021

Do you need to take Covid Travel Tests in August 2021? I know from personal experience, how daunting it can be to plough your way from website to website, trying to work out what’s required and, more importantly, what’s affordable. In the last month, I’ve taken two trips to Europe – both to get some...
Why do we love photos of 'déneigement'?

Why do we love photos of ‘déneigement’?

Are you a ski/snow/mountain company? Do you want to increase your engagement on social media during the spring months? You need photos of ‘déneigement’… We’ve previously noted on Skipedia how people love photos of dogs in snow, almost as much as they love photos of cars buried under the snow. The former is probably just...
5 Things We Learned from LISTEX Online 2021

5 Things We Learned from LISTEX Online 2021

This week, the snowsports industry enjoyed one of the regular virtual networking events organised by James Gambrill of the Mountain Trade Network. The format over three days allowed private one-to-one meetings between suppliers and buyers, destinations and journalists and also featured nine forum events, covering topics from sustainability to big data, the future of snowsports...
Google wants to replace humans with AI (and why you shouldn't!)

Google wants to replace humans with AI (and why you shouldn’t!)

TLDR: Google is giving advertisers less information on their campaigns as they want you to use AI instead. However, it will never understand the nuances and seasonality of the ski industry. History When I first used Google in 2001, it was a clean, user-friendly search engine with a ‘Do No Evil’ motto. It grew to...