Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Ideas
[Covid-19] 11 Ski Industry Ideas from the last week

[Covid-19] 11 Ski Industry Ideas from the last week

As we end week six of the UK lockdown, it might sometimes seem as if it’s never going to end, but there has been some positivity this week: France has announced ‘progressive and controlled’ exit plan Individual sports will be allowed from 11 May, as well as the right to travel up to 100km. The...
[COVID-19] UK Ski Industry Survey Results

[COVID-19] UK Ski Industry Survey Results

A survey of UK ski industry professionals by Ski Press and Skipedia demonstrates the damaging impact of Covid-19 on the world of snowsports. Key Points 64% are experiencing reduced sales for next winter 24% fear going out of business 60% have furloughed staff 80% are worried about future restrictions on UK passport holders 71% believe...
'Nature returns!' article on InTheSnow.com

‘Nature returns!’ article on InTheSnow.com

Iain’s article about the return to the mountains of marmottes, wolves and even bears has been published by InTheSnow Magazine. You can find out more about the reintroduction of wolves to the Alps in Episode 28 of The Ski Podcast:
[COVID-19] Reasons to be Cheerful Pt.1

[COVID-19] Reasons to be Cheerful Pt.1

Firstly, let me clarify – I’m not suggesting the deaths of thousands of people is something to be cheerful about. This blog post is purely about looking for signs of positivity while the UK remains in lockdown and ski bookings are at the bottom of a disastrous trough. The good news… Some people are booking...
[COVID-19] How should I adjust my Ski Marketing? (Part 2)

[COVID-19] How should I adjust my Ski Marketing? (Part 2)

Events, dear boy, events Harold McMillan understood that the best laid plans can easily be undone at any moment thanks to unexpected events. The Coronavirus brought the ski industry to its knees in the space of a dramatic few days earlier this month. I blogged last week about how snowsports companies should adjust their ski...
[COVID-19] How should I adjust my Ski Marketing?

[COVID-19] How should I adjust my Ski Marketing?

Do you remember when it was only ski resorts in Lombardy that were going to close? The 8th of March seems a lifetime ago now. It’s been like a set of dominos since then. First the Aosta Valley, then the rest of Italy. We then had a relatively lull until an outbreak in Ischgl saw...