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[COVID-19] How should I adjust my Ski Marketing? (Part 2)

[COVID-19] How should I adjust my Ski Marketing? (Part 2)

Events, dear boy, events Harold McMillan understood that the best laid plans can easily be undone at any moment thanks to unexpected events. The Coronavirus brought the ski industry to its knees in the space of a dramatic few days earlier this month. I blogged last week about how snowsports companies should adjust their ski...
Aspen 'Ski Thief' article on

Aspen ‘Ski Thief’ article on

Iain from Skipedia and The Ski Podcast recently interviewed Jason Auslander from The Aspen Times about Derek Johnson – ‘The World’s Most Prolific Ski Thief.’ You can listen to the full interview in Episode 52 of The Ski Podcast and read the article in InTheSnow Magazine:
Ski Touring in Morocco article in 'Totally Snow'

Ski Touring in Morocco article in ‘Totally Snow’

Iain travelled to Morocco in January 2019 for a ski touring trip in the Atlas Mountains. His article has now been published in ‘Totally Snow‘ magazine:
'Ski Flight Free' article by Skipedia in Telegraph Ski & Snowboard Mag

‘Ski Flight Free’ article by Skipedia in Telegraph Ski & Snowboard Mag

Iain started the ‘Ski Flight Free‘ campaign in September 2019 to try and encourage more skiers to travel to the Alps by train or (a fully laden) car instead of flying. Iain’s opinion piece on the subject appeared in December’s ‘Telegraph Ski & Snowboard Magazine’. You can find the article on the existential threat to...
Chemmy Alcott interview on J2Ski

Chemmy Alcott interview on J2Ski

Iain interviewed BBC Ski Sunday presenter Chemmy Alcott at the London Ski & Snowboard Festival in October 2019. The four-time Olympian revealed her fitness tips and how she got back to ‘fighting weight’ after having her second child. She also offers advice for new mums wanting to get back into the sport.
'Ski A&E' article by Skipedia on

‘Ski A&E’ article by Skipedia on

Iain’s interview with John Quinn and Sean Doherty from North One TV about their new TV programme ‘Ski A&E’ was recently published by Iain interviewed John and Sean for Episode 43 of The Ski Podcast. You can listen to it here (14 minutes in):