Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Iain
Quash Quarantine: Join the campaign to end the 14-day Quarantine

Quash Quarantine: Join the campaign to end the 14-day Quarantine

Although the UK’s 14-day Quarantine for all international arrivals started this week (on Monday 08 June). The wrong policy at the wrong time We have blogged before that this quarantine is the ‘wrong policy at the wrong time’. We were not alone: Britain’s quarantine plan for travellers is too little too late, Guardian, 04 JuneQuarantine...
Tourism Declares: Iain Martin’s Declaration

Tourism Declares: Iain Martin’s Declaration

Tourism Declares is a collective of travel companies, organisations and industry professionals who believe tourism should declare a climate emergency. As a signatory to ‘Tourism Declares a Climate Emergency’, I agree to the following five commitments: Develop a ‘Climate Emergency Plan’ Share commitment and progress publicly Cut carbon emissions Work together Advocate for change My...
[COVID-19] How should I adjust my Ski Marketing? (Part 2)

[COVID-19] How should I adjust my Ski Marketing? (Part 2)

Events, dear boy, events Harold McMillan understood that the best laid plans can easily be undone at any moment thanks to unexpected events. The Coronavirus brought the ski industry to its knees in the space of a dramatic few days earlier this month. I blogged last week about how snowsports companies should adjust their ski...
Aspen 'Ski Thief' article on InTheSnow.com

Aspen ‘Ski Thief’ article on InTheSnow.com

Iain from Skipedia and The Ski Podcast recently interviewed Jason Auslander from The Aspen Times about Derek Johnson – ‘The World’s Most Prolific Ski Thief.’ You can listen to the full interview in Episode 52 of The Ski Podcast and read the article in InTheSnow Magazine:
Ski Touring in Morocco article in 'Totally Snow'

Ski Touring in Morocco article in ‘Totally Snow’

Iain travelled to Morocco in January 2019 for a ski touring trip in the Atlas Mountains. His article has now been published in ‘Totally Snow‘ magazine:
'Ski Flight Free' article by Skipedia in Telegraph Ski & Snowboard Mag

‘Ski Flight Free’ article by Skipedia in Telegraph Ski & Snowboard Mag

Iain started the ‘Ski Flight Free‘ campaign in September 2019 to try and encourage more skiers to travel to the Alps by train or (a fully laden) car instead of flying. Iain’s opinion piece on the subject appeared in December’s ‘Telegraph Ski & Snowboard Magazine’. You can find the article on the existential threat to...