Record numbers attend ‘Ski Launch 2026’ in London
In September 2026, Iain from The Ski Podcast led the forum at ‘Ski Launch 2026’, the annual event for ski industry professionals. This year’s event saw a record number of attendees, representing destinations, tour operators, travel agencies, websites, magazines and newspapers. Sessions covered a wide selection of topics, but the news everyone wanted to discuss...
UK Sport will no longer fund athletes via GB Snowsport
A gold and bronze medal at the Milan-Cortina Winter Olympics was Team GB’s best haul on snow, beating the two bronze medals at PyeongChang in 2018. That has resulted in an increase of funding for Britain’s ski, snowboard and Para snowsport athletes to £12.5 million for the next Olympic cycle. GB Snowsport will not distribute...
SASTEX 2026 reveals UK summer mountain market larger than previously forecast
Earlier this month, more than 120 industry professionals gathered in London for the third edition of SASTEX — the Summer Alpine Sports Trade Exchange. Hosted at Red Bull’s striking Covent Garden headquarters, the event brought together tour operators, destinations, buyers and media for a day focused on the fast-evolving summer alpine market. Mountain Trade Network...
Milan-Cortina Winter Olympics Schedule Download | Skiing & Snowboarding
The Winter Olympics are brilliant. Four years seems like too long, and I love it when they come around again. But let’s be honest, how often have you watched figure skating or curling in the last four years? What about ice hockey (‘Heated Rivalry’ doesn’t count) or luge? So, if you love skiing and snowboarding,...
Swedish cross-country skiers secure controversial Ozempic sponsorship deal
The Swedish national cross-country skiing team has confirmed it has agreed a controversial sponsorship deal with pharmaceutical giant Novo Nordisk, known for its weight-loss drug Ozempic. The move has sparked debate among some athletes and observers, principally because the sport of cross-country has had a history of weight-related issues and eating disorders among competitors. The...
UTMB Sustainability interview for The Green Runners
In August 2025, Iain interviewed Fabrice Perren, Sustainability Director for UTMB, in Chamonix to discuss the various initiatives that the company is bringing in to reduce their carbon footprint. Iain’s interview is now live on ‘The Green Runners’ website – the fantastic UK lobbying group that is bringing together environmentally-conscious runners and helping make running...
