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We offer digital marketing & PR consultancy for the ski and travel industry.

Events
'Ski Launch 2021' in London

‘Ski Launch 2021’ in London

Earlier this month, Iain from Skipedia hosted the forum element of ‘Ski Launch 2021’, the annual event for ski industry professionals organised by Paddy Daly, from Paddy PR. Tour operators, destinations and journalists gathered to exchange ideas and learn best practice from the presenters. The keynote speaker was Debbie Marshall from Silver Travel Advisor, who...
UTMB 2021 Race Report: Finishing is Winning!

UTMB 2021 Race Report: Finishing is Winning!

On Sunday 29 August, I finished the 2021 UTMB (Ultra Trail du Mont Blanc) in 41 hours, 35 minutes and 35 seconds. That placed me in 755th place out of 2347 starters and 108th of 541 in the MV50 age category. A good result certainly, but my mantra for the race throughout had been ‘finishing...
9 Things We Learned About French Ski Resorts This Week

9 Things We Learned About French Ski Resorts This Week

If this was a ‘normal’ year, there would be lots of press events in London, where British journalists would find out all about plans for the coming season. Instead, there are lots of webinars – easier and more time-efficient to attend, but with fewer canapes. Here are a few things we learned about French ski...
Ex-Telegraph Ski & Snowboard Editor Henry Druce joins InTheSnow

Ex-Telegraph Ski & Snowboard Editor Henry Druce joins InTheSnow

It was confirmed today that former Telegraph Head of Ski Content Henry Druce has been appointed as Managing Editor. This is a newly created role and will see Druce work closely with publisher Dominic Killinger, Editor-In-Chief Patrick Thorne and Megan Hughes, Digital Content Manager. He will work on the editorial strategy and content for InTheSnow’s...
Mindfulness in Les Menuires article in Totally Snow

Mindfulness in Les Menuires article in Totally Snow

Iain visited ‘Yoga Week’ in Les Menuires in April 2019. His article on ‘mindfulness’ has now been published in Totally Snow magazine.
14 Takeaways from LISTEX 2019

14 Takeaways from LISTEX 2019

The 7th annual London International Ski Trade Exchange took place at The Snow Centre in Hemel Hempstead early this year. The following stats came from the annual SportPursuit and Weski research by Duplare: The UK ski market is estimated to be 1 million regular skiers and 1 million who identify as skiers 95% of under-35s...