Skipedia offer digital marketing for the ski and travel industry, including content, paid search and social media.

Events
‘Ski Launch 2023’ in London

‘Ski Launch 2023’ in London

In September 2023, Iain from Skipedia and The Ski Podcast led the forum at ‘Ski Launch 2023’, the annual event for ski industry professionals organised by Paddy Daly, from Paddy PR. Around one hundred industry professionals from the UK, representing tour operators, destinations and journalists gathered to exchange ideas. Keynote: Why Europe’s largest ski company...
Train Travel and 'Off the Beaten Track' panels at the National Snow Show

Train Travel and ‘Off the Beaten Track’ panels at the National Snow Show

Iain from The Ski Podcast and Ski Flight Free was busy at the recent National Snow Show, held at the Birmingham NEC last weekend. On Saturday, Iain was joined by Krissy Roe (Inghams Ski), Anna Hughes (Flight Free UK) and Hannah Zajic (Austrian Tourist Board) to discuss the topic of train travel to ski resorts....
Industry gathers for LISTEX Luxury in London

Industry gathers for LISTEX Luxury in London

Tour operators, destinations, properties and members of the media gathered in London last week for ‘LISTEX Luxury’ – a focus on the top end of the market. After networking sessions in the morning, James Gambrill from the Ski Club of Great Britain opened the afternoon forum session with a look at the data behind the...
7 takeaways from the latest Ski Club of Great Britain consumer research

7 takeaways from the latest Ski Club of Great Britain consumer research

Earlier this month, we attended LISTEX online, organised by the Mountain Trade Network. During the event, The Ski Club of Great Britain presented their latest consumer research. Here are seven quick takeaways from that report… Book early Almost 1/4 of people have already booked their ski trip for next winter. Most of these will be...
Pirmin Zurbriggen interview in 'InTheSnow Magazine'

Pirmin Zurbriggen interview in ‘InTheSnow Magazine’

Earlier this year, Iain visited Zermatt to speak with Pirmin Zurbriggen, the Olympic gold medal winning former Swiss downhill racer. Zurbriggen is an ambassador for the new ‘Speed Opening’ downhill races – the first cross-border races ever in the FIS World Cup calendar – due to take place in October 2022. His interview with Pirmin...
5 Things We Learned from The Ski Club of Great Britain’s 2022 Survey

5 Things We Learned from The Ski Club of Great Britain’s 2022 Survey

Last week I attended another excellent edition of LISTEX (London International Snowsports Trade Exchange) at The Snow Centre in Hemel Hempstead. The highlight was hosting the sustainability session. It was evident that this topic needs so much more time as there was an endless supply of questions from the audience at the end. Credit to...