Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Tour Operators
Exclusive: Crystal Ski may not operate any ski holidays this winter

Exclusive: Crystal Ski may not operate any ski holidays this winter

Crystal generated a good amount of PR when they announced this week that they will be giving customers free Covid19 insurance. However, every news outlet reporting this development appear to have simply ‘copy and pasted’ the press release without reading it. Crystal may not operate any ski holidays this winter While the ‘Crystal Holiday Promise’...
12 Things We Learned from LISTEX 2020

12 Things We Learned from LISTEX 2020

While LISTEX (London International Snowsports Trade Exchange) was not able go ahead physically, this week has seen some excellent discussion about the future of the ski industry. James Gambrill presented results of the latest research from the Mountain Trade Network (MTN), which follows on from last week’s Ski Club research. We look at the key...
13 Takeaways from the latest Ski Club of Great Britain research

13 Takeaways from the latest Ski Club of Great Britain research

Last week The Ski Club of Great Britain released details of their most recent research into the British market. They surveyed 2000 skiers between 21 and 29 September. Skiers still plan to travel (if they can) 86% of skiers still intend to go skiing this season (down from 96% in June) 25% have already booked...
Travelski acquire Snowtime

Travelski acquire Snowtime

The purchase of Dutch tour operator Snowtime by Travelski, the specialist online French ski retailer was announced earlier this month. This consolidation maybe the first of many in the European snowsports industry as companies struggle to make sales for winter 2020/21. Snowtime was founded in 1991 by Jeroen Van Doesburg and focussed on family ski...
Five Things We Learned from the 2020 Ski Club of Great Britain Survey

Five Things We Learned from the 2020 Ski Club of Great Britain Survey

This week, the Ski Club of Great Britain released the results of their annual survey, conducted for them by Spike Marketing. The data was based on 20,000 contemporary responses gathered via 28 partners within the industry. Here are five takeaways from the report: Maybe an aging market isn’t so bad… For many years, the ski...
[COVID-19] UK Ski Industry Survey Results

[COVID-19] UK Ski Industry Survey Results

A survey of UK ski industry professionals by Ski Press and Skipedia demonstrates the damaging impact of Covid-19 on the world of snowsports. Key Points 64% are experiencing reduced sales for next winter 24% fear going out of business 60% have furloughed staff 80% are worried about future restrictions on UK passport holders 71% believe...