The 17th edition of the International Report on Snow & Mountain Tourism by Swiss industry expert Laurent Vanat revealed some interesting data.
Highlights that stood out were:
- The report is on the figures from the 2023/24 winter season and shows a healthy 366 million global ski visits – making it an ‘average’ season. Just 12% of all resorts are responsible for 73% of the visits
- The USA recorded the most visits worldwide
- China recorded a new record season
- Italy and Switzerland had conflicting seasons
- France and Austria have yet to recover to pre-Covid levels
- There’s been a significant increase in outbound skiers from the USA
- Digitalisation of ski resorts sales is progressing slowly
According to Vanat there are 68 countries that offer outdoor snow ski areas and around 6,000 resorts exist globally.
Copies of the report can be purchased online at www.vanat.ch