French Market Data
Some interesting stats have crossed our path in the last week. The UK is the most important overseas market Most relevant for the British snowsports market is that the UK is the most important foreign market (by far) for French ski resorts Source: Domaines Skiables de France 2025 The North America market is growing fast...
Austria Take On France With New Infographic
Austria has traditionally suffered in comparisons with France – you’ll be familiar with the some of the arguments: It’s too low and the ski areas are too small Austria v. France But Austria has gone on the front foot with this well-thought out infographic, focussing on season length, resort height, glaciers and snow parks. Evidently...
14 Takeaways from the Ski Club of Great Britain Industry Report 2014
Phones are getting bigger, movies are getting longer, but ski industry reports are getting smaller. Last week, Crystal Holidays released their annual Ski Industry Report – it totalled just 8 pages and took five minutes to cover. In contrast, their 2013 report was 23 pages long and included significantly more analysis. No estimate of market size...
6 takeaways from ABTOF 2013 Ski Lunch
I always look forward to this annual event – an early opportunity to catch up with everyone from the industry. This year was fortunate enough to be asked to present and to join the afternoon’s marketing panel. Hopefully that was as useful for everyone attending, as the morning session was for me. Here are...
France overtakes USA as most popular country for skiing
Research by Domaines skiables de France (DSF) shows that France is the top destination in the world for skiing (in terms of attendance), ahead of the United States and Austria for the first time in three years. French ski resorts recorded 55.3 million skier days during the 2011/12 season, up 3% year on year. The growth was driven by the excellent snow...