Captain America goes skiing…
Wondered who that was whizzing past you at top speed on the slopes? Could it have been Captain America? Maybe Spiderman? Okay, they are fictional characters, but what is real is that Marvel have produced a new line of comic book covers with a ski or snowboard theme. Honestly, I hadn’t heard of some of...
Why superheroes don’t guarantee super marketing…
You’d think Spiderman would be a super-heroic way to sell, but take a look at this forlorn Spidey we recently noticed tramping the streets of Brighton: Great idea, poorly executed On the face of it, it’s a great idea: it certainly gets your attention – the first goal of any marketing. You might even be...