How AI is Reshaping Travel Planning: 5 Insights for the UK Snowsports Industry
According to a new ‘State of Travel’ survey from Skift, the travel tech landscape is undergoing a monumental shift. AI is no longer just a buzzword in travel: it is actively changing how consumers research, choose, and book their holidays. 1. Planning v. Booking: The AI Trust Deficit While consumers are increasingly comfortable using AI...
Interview: How Saalbach found 20,000 fans…
If you read our recent post about the Top 10 Austrian ski resorts on Facebook, you will have seen that Saalbach Hinterglemm tops that list with over 22,000 fans. We asked Saalbach resident, Rachel Dunscombe, owner of Alpine consultancy Off to the Mountains, to find out more. She recently spoke to Paul Kubalek who heads...
Search goes Social – Google, Twitter, Bing, Facebook +1
It’s a fast moving reality that search is becoming more social. And companies need to wise up before they get left behind. Let’s look at where we are in terms of the big two that matter: Twitter and Facebook. Google + Twitter The supra-dominant Google has been drawing information from fan pages since 2009. Facebook...