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We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "tesco"
9 Social Media Facts about the 2013 John Lewis Christmas Ad

9 Social Media Facts about the 2013 John Lewis Christmas Ad

Did you know there was a new advert for a shop? Yes, the annual new Christmas ad for John Lewis is now an ‘event’ worthy of reporting by the media. Surely you must have seen it already, so here’s some spurious facts about the coverage it has generated: 1. It cost a lot £1 million for an...
Tesco Korea increase online sales by 130% with QR campaign

Tesco Korea increase online sales by 130% with QR campaign

When Tesco wanted to grown their market share in Korea, they were looking for options that would not involve increasing the number of stores. After some super-brainstorming, they created a truly innovative multichannel campaign that combined outdoor advertising, mobile commerce and QR codes.  And the results were extremely impressive. Koreans are very hard working and...