Ideas such as ‘no quibble fully-flexible money back guarantees’ introduced by companies like Ski Weekender are the type of innovations that will help draw consumers back in
The Bad
A poll during a recent webinar from PhocusWright showed most participants think it will take two years for the travel industry to recover
Our recent survey showed that many British ski companies are under threat of going out of business and was covered by The Telegraph
The Ugly
The Government’s proposal to introduce a 14-day quarantine that would include Brits returning home from overseas is an illogical and poorly considered move that would destroy any last chance for mainstream travel companies to recover revenue this summer.
[11 May: I note that since I originally wrote this the Government’s incoherent policy has now apparently changed to only apply the quarantine to arrivals at airports and (inexplicably) to exclude France.]