Tourism Declares is a collective of travel companies, organisations and industry professionals who believe tourism should declare a climate emergency.
As a signatory to ‘Tourism Declares a Climate Emergency’, I agree to the following five commitments:
- Develop a ‘Climate Emergency Plan’
- Share commitment and progress publicly
- Cut carbon emissions
- Work together
- Advocate for change

My Climate Emergency Plan | What does this mean for me?
As a self-employed digital marketer and journalist, I have no office and no staff, but I can still have an impact on climate change.
Personal Actions
- Travel by train or electric vehicle (EV) for all work trips
- Minimise travel by opting for video/phone calls wherever possible
- Charge my EV using renewable electricity wherever possible
- Take a maximum of one return leisure flight each year
- Offset any flights taken with Atmosfair
- Ensure that our investments & pensions are in ethical or sustainable funds
- Continue to explore ways of reducing our emissions as a family
Lobbying
- Use my position within the industry as a writer to promote sustainability
- Use the Ski Flight Free campaign to promote train and self-drive to ski resorts over flying
- Use The Ski Podcast to promote examples of sustainability within the ski industry
- Encourage businesses to join local campaigns such as Montagne Verte or One Tree at a Time
- Promote sustainability within skiing at webinars and events
Iain Martin, founder of Ski Flight Free
