How to minimise your unsubscribes…
An email we received this week (shown below) demonstrates a well-thought out approach for dealing with newsletter unsubscribes from InTheSnow Magazine. Unsubscribes are inevitable You can’t please all of the people all of the time, and some of them will end up unsubscribing from your newsletters. However, one simple follow up email – such...
An apology: Ronseal no longer does what it says on the tin
If you’ve not yet seen this shocking admission from Ronseal then check out the video below right now. This cheeky apology (similar in tone to Bodyform’s own mea culpa in 2012) explains why their famous ‘It does what it says on the tin’ strapline has now been changed – to pacify pedants on social media....
How Adidas & Alistair Brownlee made ‘25% off’ look like a bad deal…
We all love a deal, but there’s few things worse than a ‘special deal’ that isn’t a deal at all. When I saw this Tweet from Olympic-winning triathlete Alistair Brownlee, I was excited – ‘Hey, I’m a friend of Alistair Brownlee and that’s earned me 25% off Adidas gear’. It’s great marketing by delivering a real...
Zermatt article in ‘The Skier & Snowboarder’ magazine
Skipedia doesn’t just create online content. This is an article for ‘The Skier & Snowboarder Magazine’ that Iain wrote after a visit to Zermatt earlier this season. Take this link to read more print articles by Iain Martin. Iain enjoyed a visit to Zermatlantis – the historically-themed underground museum in Zermatt. Just click on the...
Why superheroes don’t guarantee super marketing…
You’d think Spiderman would be a super-heroic way to sell, but take a look at this forlorn Spidey we recently noticed tramping the streets of Brighton: Great idea, poorly executed On the face of it, it’s a great idea: it certainly gets your attention – the first goal of any marketing. You might even be...
Why It’s Not Cool To Make Sexist Snowboards (& six other thoughts)
We search the Interweb for the best and latest insights into the world of snowsports so you don’t have to. Here are this week’s seven super snippets: 1. Go Eskimo, Go Nosepost Will you ever control your smartphone with your nose? You will if you download the Nosepost app. This amusing video explains how...