Five Nuggets of Snowsports Marketing We Noticed This Week
We find them so you don’t have to. Here are five nuggets of snowsports marketing we’ve seen recently… 1. Why Serre Chevalier should make shorter videos This cute video was published by Serre Chevalier this week. It starts with a spoof of Serre Che employees mucking around: pisteurs dynamite a snowman; snow groomers race each...
If Nigel Farage owned a Landrover…this would be the numberplate
Following on from our blog post ‘The Best Personalised Numberplates in the Alps‘, we wondered if this one could be owned by Nigel Farage? And on the off-chance this doesn’t make any sense to you, try this link… Article by Iain Martin
Is ‘Force Majeure’ – a movie set in Les Arcs – worth watching?
Force Majeure is a new Swedish/French movie not yet released in the UK, but which has already won the Jury prize at Cannes and been nominated for a Golden Globe as ‘Best Foreign Language Film’. What’s the story? The plot revolves around an avalanche ‘near-miss’ near the start of the film. The family of four...
‘Bite the bullet, pay the fine and take your children on a ski holiday…’
We read with interest Henry Druce’s recent post on the Telegraph: ‘Why ski holidays are worth skipping school for’. Is skiing destined to be ‘the preserve of the rich’? Henry’s key point – that a skiing holiday is a great experience for children – is absolutely true, but is he right that skiing is destined...
UK Snowsports Market Twice As Large As Thought?
New research from ABTA has suggested that the UK ski market is actually twice as large as previously thought. The main sources for estimates of the size of the UK snowsports market in recent years has been the Crystal Ski Industry Report and the Ski Club of Great Britain report. The ABTA numbers refer to...
Airbnb turn Courchevel cable car into chalet for night
Only last month we noted on Skipedia how Airbnb were targeting French ski resorts, with a goal of having 10,000 listings by the end of the season. Spectacular guerrilla marketing This week however Airbnb have pulled off one of the most spectacular pieces of guerrilla marketing in a ski resort we’ve seen for some time...