Game of Drones: Using Drones in Snowsports
Drones are becoming more and more popular. We look at how they can be used within the snowsports industry. Last month Iain from Skipedia presented at LISTEX about some of the new technologies available and looked at their applications. This is a reprise of that presentation, covering some the key points. Sales continue to increase...
Attack of the Drones: New Technologies in Snowsports
Last week, Iain from Skipedia presented at LISTEX 2016 covering new technologies such as drones, Facebook Live, 360 degree photo and videos and virtual reality. The event was recorded live via Facebook Live, so you can watch Iain’s presentation here: You can also view Iain’s presentation on Slideshare:
Dear Davina…Is the risk of injury while skiing really ‘extremely high’?
In the ski industry, we all know Channel 4’s ‘The Jump’. It’s light-hearted, vacuous fun (even if it might be fixed). But were it not for the number of injuries in recent years, it’s unlikely the show would still be going into its fourth season. Injuries = Viewers If there’s one thing that TV executives...
18 Takeaways from Brighton SEO, September 2016
On Friday Iain Martin from Skipedia enjoyed a packed day of optimisation best practice at Brighton SEO – a free conference ‘helping search marketers meet, learn and do their job a little better’. It’s packed full of great speakers and the biggest problem is working out which of the seven concurrent sessions to attend. While...
Case Study: Le Ski score Viral Video win on Yorkshire Day
Skipedia has been working with ski chalet specialists Le Ski for several years, managing their Adwords account and creating bespoke Content Marketing projects. Huge increase in distribution base Over the last two years, a mix of social-led promotions designed by Skipedia had led to an increase in the Facebook fan base of 400% and added...
When sub-editors ruin your day: Telegraph Ski get it wrong
No one is disputing that December was one of the worst on record for Europe’s ski resorts. It was the warmest December in France since 1900. Figures from Bloomberg suggest it was the second warmest on record in Europe: Then the dailies got involved… Naturally this drew some unhelpful headlines from some of the nationals,...