Zermatt article in ‘The Skier & Snowboarder’ magazine
Skipedia doesn’t just create online content. This is an article for ‘The Skier & Snowboarder Magazine’ that Iain wrote after a visit to Zermatt earlier this season. Take this link to read more print articles by Iain Martin. Iain enjoyed a visit to Zermatlantis – the historically-themed underground museum in Zermatt. Just click on the...
Why It’s Not Cool To Make Sexist Snowboards (& six other thoughts)
We search the Interweb for the best and latest insights into the world of snowsports so you don’t have to. Here are this week’s seven super snippets: 1. Go Eskimo, Go Nosepost Will you ever control your smartphone with your nose? You will if you download the Nosepost app. This amusing video explains how...
La Plagne tops the French ski resort charts
Recent research from Montagne Leaders has shown that La Plagne is the leading ski resort in France, ranked by skier days. It’s one of only two resorts posting over 2 million skier days, together with its Paradiski partner resorts, Les Arcs & Peisey Vallandry. The Top 10 French Ski Resort (by total skier days) La...
The Top Ten Fastest Growing French Ski Resorts
Montagne Leaders have recently launched their latest look at the French ski industry, analysing all the data from the 2013/14 winter season. Among the many statistics available, one of the more interesting was an insight into those resort that are reversing the trend and are growing fast. The Fastest Growing French Ski Resorts The following...
La Tania launch new logo
Last week La Tania launched their new logo – the first since the resort opened almost 25 years ago. Bear’s Dwelling ‘La Tagna’ originally meant ‘bear’s dwelling’ and the new logo refers to this (although it has also been described on Twitter as like ‘looking through a tunnel to an odd-shaped mountain in the distance’.) The...
Five Nuggets of Snowsports Marketing We Noticed This Week
We find them so you don’t have to. Here are five nuggets of snowsports marketing we’ve seen recently… 1. Why Serre Chevalier should make shorter videos This cute video was published by Serre Chevalier this week. It starts with a spoof of Serre Che employees mucking around: pisteurs dynamite a snowman; snow groomers race each...