Is ‘Force Majeure’ – a movie set in Les Arcs – worth watching?
Force Majeure is a new Swedish/French movie not yet released in the UK, but which has already won the Jury prize at Cannes and been nominated for a Golden Globe as ‘Best Foreign Language Film’. What’s the story? The plot revolves around an avalanche ‘near-miss’ near the start of the film. The family of four...
Airbnb turn Courchevel cable car into chalet for night
Only last month we noted on Skipedia how Airbnb were targeting French ski resorts, with a goal of having 10,000 listings by the end of the season. Spectacular guerrilla marketing This week however Airbnb have pulled off one of the most spectacular pieces of guerrilla marketing in a ski resort we’ve seen for some time...
Airbnb Targets 10,000 Listings in Ski Resorts
The London Ski Show has generally seen fewer destinations and tour operators exhibiting in recent years, but one notable new arrival in 2014 was Airbnb – ‘travel’s most fascinating company’. Over 1 million listings worldwide The company was founded in the summer of 2008 and is now valued at around $10 billion – with...
‘I’m a modern-day Batman’ says anti-ESF campaigner
These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different points in the appeal process,...
Austria Take On France With New Infographic
Austria has traditionally suffered in comparisons with France – you’ll be familiar with the some of the arguments: It’s too low and the ski areas are too small Austria v. France But Austria has gone on the front foot with this well-thought out infographic, focussing on season length, resort height, glaciers and snow parks. Evidently...
‘I had that Austrian Tourism in the back of my cab once…’
Austrian Tourism have just launched a new marketing campaign in London – using a black cab. The taxi is covered in wrap around branding, but has the twist that on certain days, customers will be able to win a free holiday. Customers can win a holiday The promotion was launched by Graham Bell earlier this...