London Ski & Snowboard Show grab attention with lift pass giveaway
How to motivate the consumer to go to a ski show? This is the annual question that the organisers of the three ski and snowboard shows in London, Birmingham and Glasgow have to solve every year. For 2012, the newly rebranded ‘Ski and Snowboard Show’ (previously known as the ‘Metro Ski & Snowboard Show’) have...
Courmayeur article by Skipedia in ‘Tribe’ Magazine
This article about Courmayeur in the Aosta Valley was written by Iain Martin and published in ‘Tribe’ magazine in 2011.