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We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "axe"
Sex sells, but so do penguins...

Sex sells, but so do penguins…

And if that’s not the strangest headline you read today, you’re probably a fan of the National Enquirer! Seriously though, we know that sex sells, even in the ski industry.  Tignes rely on it, and it’s also worked for Les Portes du Soleil and Mt Norquay in Canada. Penguins sell too! But it turns out...
Axe 'feed the bra tree' at Mount Norquay

Axe ‘feed the bra tree’ at Mount Norquay

‘Please Feed The Bra Tree’ That’s an attention grabbing line, isn’t it?  The bra tree in question sat beside a chair lift in Mount Norquay this winter and was part of a campaign by ‘Axe’ deodorants (more well known as the Lynx brand in the UK). The campaign also included cheeky chairlift safety bars and...