Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "discounting"
Ski Beat advert suggests poor season for UK ski companies

Ski Beat advert suggests poor season for UK ski companies

The travel section of The Guardian this weekend featured this full page ad (see below) from Ski Beat that we found very worrying, even if it’s great for the consumer. The ad itself looks great. The message is clear: ‘End of Season Chalet Clearance Sale’, with ‘Massive reductions’. And there’s a reminder that you can ‘SAVE...
Can Groupon help the ski industry?

Can Groupon help the ski industry?

You will have heard of Groupon, and its competitor, Living Social.  Both are phenonoma, with the former often quoted as the fastest growing company of all time. ‘Discounting tarnishes the ski industry as a brand’ It’s recognised that one of the key challenges the industry faces is persuading consumers to book in advance, rather than...