Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "irony"
I hate ‘I Hate Mountains’ irony…

I hate ‘I Hate Mountains’ irony…

The last few weeks I’ve been chased around the internet by some dogged display advertising…and I hate it. I don’t recall visiting their website [I’m not going to link to or mention the brand], so I guess I’ve been targeted by one of Google’s ‘Similar Audiences’. “It’s ironic, innit!” To the extent that I am...
Why peer pressure is for grown ups too (but not Rupert Murdoch)...

Why peer pressure is for grown ups too (but not Rupert Murdoch)…

Last month I read an excellent article in The Times about ‘Peer pressure for grown ups’. The recognition that peer pressure is not the preserve of teenagers anymore is something all companies must be mindful of. Friend endorsement is everything. Almost every choice we make is a function of peer pressure to some degree. You...