Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "seo"
Iain Martin from Skipedia to speak at Brighton SEO

Iain Martin from Skipedia to speak at Brighton SEO

Most British digital marketeers will know Brighton SEO – a superb free search marketing conference that takes place twice a year. Skipedia has attended the event the last few years and this year we are delighted to announce that we have been invited to present at the September 2013 conference. How Five Ski Companies Built...
Infographics win links (especially when you ask nicely!)

Infographics win links (especially when you ask nicely!)

This morning we  received a contact form via our website from Confused.com.   It was  a pitch asking us to include the infographic (shown below) on one of the sites we blog for. Usually we just ignore mails like this, but we have featured it because it was 1) personalised and polite 2) argued a...
What can Google Autofill tell us about the ski industry?

What can Google Autofill tell us about the ski industry?

Just for fun, we thought we’d see what we can learn from Google Autofill about the ski industry, and whether it can give us any SEO pointers. Scotland more popular than Austria and France This was a surprise. Apparently the search ‘ski holiday in scotland’ is more popular than ‘ski holiday in austria’.    ...
Survey shows social signals correlate 'very strongly' with good Google rankings

Survey shows social signals correlate ‘very strongly’ with good Google rankings

The increasing influence of social signals on search engine rankings was the key takeaway from Searchmetrics 2012 survey on UK SEO Ranking Factors. The survey looked at 10,000 selected top-keywords, 300,000 websites and millions of links, shares and tweets, and compared potential ranking factors with their Google rankings. The key findings It’s important to note that a correlation...