Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "ski holidays"
'Ski Holiday' searches by UK market increase for first time in four years

‘Ski Holiday’ searches by UK market increase for first time in four years

Anecdotal evidence from UK ski tour operators is that this season has at last seen a halt in the decline in ski holidays sold. According to Crystal Holidays, the size of the UK market decreased by 25% from 1.2m holiday makers in 2007/08 to 0.9m in 2010/11. The Ski Club of Britain claimed a smaller...
Can Groupon help the ski industry?

Can Groupon help the ski industry?

You will have heard of Groupon, and its competitor, Living Social.  Both are phenonoma, with the former often quoted as the fastest growing company of all time. ‘Discounting tarnishes the ski industry as a brand’ It’s recognised that one of the key challenges the industry faces is persuading consumers to book in advance, rather than...