
Les 3 Vallees v. Chamonix: What’s in a strapline?
While flicking through some of the snowsports mags last month, we at Skipedia were struck by the contrast between these two print ads (shown below). It’s a way of life… The Chamonix strapline ‘It’s a way of life!’ perfectly captures the reason we head to the mountains each winter. The ad shows Chamonix’s most famous feature –...