Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "the north face"
The North Face push Olympic boundaries in Canada

The North Face push Olympic boundaries in Canada

The Canadian Olympic Committee have threatened legal action against winter wear manufacturer, The North Face. The dispute is over a range of clothing that The North Face have produced in advance of the Sochi 2014 Winter Olympics, in their ‘International Collection’. Ambush marketing? As The North Face are not an official sponsor of the Games,...
The North Face build strong marketing platform for launch of Steep Series range

The North Face build strong marketing platform for launch of Steep Series range

While out in Chamonix last week at the Freeride World Tour, Skipedia took the opportunity to interview Anders Ollgaard, Brand Manager Action Sports EMEA from The North Face. The company’s long term mission is “to become the global leader in snowsport apparel”.  With that in mind, 98% of their winter collection has changed for 2013/14...
How The North Face backed the right horse...

How The North Face backed the right horse…

The North Face Ultra Trail Du Mont Blanc (UTMB), now in its 9th year, is now established as the unofficial world summit of trail running. With 7200 runners from 62 nations taking part, all of whom had to qualify to be able to compete, the event is the largest on the calendar. Great positioning for The...
How Quechua make you feel you're in the mountains...

How Quechua make you feel you’re in the mountains…

Quechua is a brand I’ve always liked. Founded in 1997 in an apartment in Sallanches, it grew quickly to become one of the top ten mountain gear brands within just six years. How? Well, distribution via Decathlon as their official mountain wear brand helped. But the key lies in the three tenets of the Quechua...