The Ski Podcast offers to become new sponsor of the ‘Emirates Air Line’ gondola in London
I was hugely disappointed to see that Transport for London have failed to find a new sponsor for the ‘Emirates Air Line’ gondola in London. Potential new sponsor: The Ski Podcast Like most skiers, I was very excited when the gondola linking the O2 and Excel centre in Docklands opened in 2012. I rushed to...
MessyWeekend Ski Goggles Review
Iain from Skipedia and The Ski Podcast recently tried out a new pair of MessyWeekend ski goggles that we were sent to test. This hip Danish startup is still less than two years old, but is making waves in the eyewear market. A combination of good prices and an ethical approach to business has helped...
What were the Top 10 Posts on Skipedia in 2014?
During 2014, we published 60 posts on Skipedia, covering brands as diverse as Lidl and HSBC, destinations from Flaine to Denmark and tour operators from Crystal to AliKats. But which were our most read blog posts? Here’s our top ten – in reverse order – from 2014: 10. Mountain Base hit a PR goldmine We reported...
Mammut win by combining humour with passion
The company that began in a small ropeworks in Dintikon, Switzerland has recently been celebrating its 150th anniversary through a unique advertising campaign. The campaign has been built around outstanding photos that entertain, amuse, impress – but always retain the core brand messages at their heart: this is a brand that loves the mountains. By...
Red Bull win Sochi Olympics awareness over official sponsors
Research has shown that Red Bull came out of the Sochi Games with a higher association with the event than any of the official sponsors. P&G best of the rest Media tracking company Global Language Monitor calculated the figures. Second in the list were P&G, who were recognised to have run one of the most...
New Branding for Méribel to ‘Méribel Vallée’
This winter’s press pack for Méribel landed in our inbox today and the first thing we noticed was the resort has a brand new logo. New logo for Méribel Out goes ‘Coeur des 3 vallées’ and in comes a new focus on ‘Méribel Vallée’. [In case you missed it, the new logo integrates the ‘M’ of Méribel and...