How do skiers want to see brands promote themselves?
I found this research from SIA (Snowsports Industries America) fascinating. 1. Don’t hassle me on social media 2. Put on a great event for me 3. Let me find your brand when I’m already thinking about snowsports 4. Definitely don’t try and reach me via TikTok You can find out more about SIA in my...
Exclusive: Planks Clothing for sale prior to appointment of liquidator
We are extremely disappointed to confirm that Planks Clothing – the British snowsports brand – is currently seeking a buyer prior to the appointment of a liquidator. Planks Clothing assets and IP for sale Investors were advised by letter last month that the company had not been successful in their latest attempt to raise capital...
The Ski Podcast offers to become new sponsor of the ‘Emirates Air Line’ gondola in London
[September 2022 update] Very disappointing to see that The Ski Podcast was turned down in favour of the possibly-most-boring-name-ever ‘IFS Cloud Cable Car’… —– I was hugely disappointed to see that Transport for London have failed to find a new sponsor for the ‘Emirates Air Line’ gondola in London. Potential new sponsor: The Ski Podcast...
MessyWeekend Ski Goggles Review
Iain from Skipedia and The Ski Podcast recently tried out a new pair of MessyWeekend ski goggles that we were sent to test. This hip Danish startup is still less than two years old, but is making waves in the eyewear market. A combination of good prices and an ethical approach to business has helped...
What were the Top 10 Posts on Skipedia in 2014?
During 2014, we published 60 posts on Skipedia, covering brands as diverse as Lidl and HSBC, destinations from Flaine to Denmark and tour operators from Crystal to AliKats. But which were our most read blog posts? Here’s our top ten – in reverse order – from 2014: 10. Mountain Base hit a PR goldmine We reported...
Mammut win by combining humour with passion
The company that began in a small ropeworks in Dintikon, Switzerland has recently been celebrating its 150th anniversary through a unique advertising campaign. The campaign has been built around outstanding photos that entertain, amuse, impress – but always retain the core brand messages at their heart: this is a brand that loves the mountains. By...