Skipedia offer digital marketing for the ski and travel industry, including content, paid search and social media.

Posts tagged "tignes"
Why is there an increase in searches for high ski resorts?

Why is there an increase in searches for high ski resorts?

The last week has been full of articles in the UK national newspapers about the snow-impoverished slopes of Europe. As is the way with the ‘News’, there has been a focus on the spectacularly bad looking strips of snow across grass and not much mention that above 1800m, the skiing is not too bad. ‘Misery...
Which French ski resorts had the most snow in 2018/19?

Which French ski resorts had the most snow in 2018/19?

If you were guessing which French ski resort had the most snow last winter, it’s unlikely you’d guess correctly. Resorts always talk about their micro-climates, caused by being at the end of a valley where the weather systems stop and drop. But would you have guessed that Les Contamines was the French resort with the...
The Top 8 French Ski Resorts in 2018

The Top 8 French Ski Resorts in 2018

‘Montagne Leaders’ magazine have recently published their annual survey, showing which resorts have generated the most lift pass revenue. The Savoie region of France contributed 46% of the 1.3 billion euros of revenue, followed by the Haute Savoie (26%, €355m) and Isère (9%, €123m). The Top 8 French Ski Resorts: Chamonix-Mont-Blanc La Plagne Val Thorens/Orelle...
Trail Running article by Skipedia on welove2ski

Trail Running article by Skipedia on welove2ski

Iain’s article on ‘Trail running in the Alps‘ was recently published on welove2ski.com The article looks at which races to choose, how to enter and how to prepare – based on his experience of running mountain marathons and ultra marathons in the Alps:   Trail Running articles by Iain You can also read Iain’s race...
The Art & Science of Content Marketing – LISTEX Presentation

The Art & Science of Content Marketing – LISTEX Presentation

Last month Iain from Skipedia presented at the LISTEX forum on the topic ‘The Art & Science of Content Marketing’. He looked at the importance of having clear goals first for any campaign, then deciding on the format and platforms to be used. Iain included examples from the ski industry, including content by Crystal Ski,...
Tignes article by Skipedia in 'Men's Running' & 'InTheSnow' magazines

Tignes article by Skipedia in ‘Men’s Running’ & ‘InTheSnow’ magazines

In January 2017, Iain from Skipedia went out to Tignes to report on the inaugural ‘Indoor Sprint and Jump’. Iain’s interview with Christophe Lemaitre was published this week on the ‘Men’s Running’ magazine website.  You can read the full article here.     Iain also reported on the athletics for ‘In The Snow Magazine’ both...