Skipedia offer digital marketing for the ski and travel industry, including content, paid search and social media.

Posts tagged "ski club of great britain"
10 Things We Learned from the latest Ski Club of Great Britain Consumer Report

10 Things We Learned from the latest Ski Club of Great Britain Consumer Report

Last week, we attended the annual LISTEX & SASTEX online event, organised by the Mountain Trade Network. The two-day event started with a presentation by James Gambrill, General Manager at the Ski Club of Great Britain. He revealed the results of the end-of-season consumer report. We take a look here at some of the main...
Industry gathers for LISTEX Luxury in London

Industry gathers for LISTEX Luxury in London

Tour operators, destinations, properties and members of the media gathered in London last week for ‘LISTEX Luxury’ – a focus on the top end of the market. After networking sessions in the morning, James Gambrill from the Ski Club of Great Britain opened the afternoon forum session with a look at the data behind the...
7 takeaways from the latest Ski Club of Great Britain consumer research

7 takeaways from the latest Ski Club of Great Britain consumer research

Earlier this month, we attended LISTEX online, organised by the Mountain Trade Network. During the event, The Ski Club of Great Britain presented their latest consumer research. Here are seven quick takeaways from that report… Book early Almost 1/4 of people have already booked their ski trip for next winter. Most of these will be...
'Parrots in the Snow: the rise and fall of Bladon Lines' - article in 'Ski+Board' magazine

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. My first experience of working in the ski industry came 35 years ago when I went to Chatel in the Portes du Soleil to be a ‘SAS Officer’ for Bladon Lines. SAS was not quite...
5 Things We Learned from The Ski Club of Great Britain’s 2022 Survey

5 Things We Learned from The Ski Club of Great Britain’s 2022 Survey

Last week I attended another excellent edition of LISTEX (London International Snowsports Trade Exchange) at The Snow Centre in Hemel Hempstead. The highlight was hosting the sustainability session. It was evident that this topic needs so much more time as there was an endless supply of questions from the audience at the end. Credit to...
9 Takeaways from the Ski Club of Great Britain Survey

9 Takeaways from the Ski Club of Great Britain Survey

With skiing looking less likely for British skiers this winter, there were some encouraging results from the latest Ski Club of Great Britain survey, gathered during January 2021 from over 5000 respondents. Highlights from the survey include: 49% of consumers still intend to go skiing ‘if possible’ this season (this figure was down by 10% from...