Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "ski club of great britain"
14 Takeaways from the Ski Club of Great Britain Industry Report 2014

14 Takeaways from the Ski Club of Great Britain Industry Report 2014

Phones are getting bigger, movies are getting longer, but ski industry reports are getting smaller. Last week, Crystal Holidays released their annual Ski Industry Report – it totalled just 8 pages and took five minutes to cover.  In contrast, their 2013 report was 23 pages long and included significantly more analysis. No estimate of market size...
12 Things We Learned At The ABTOF French Ski Launch 2014

12 Things We Learned At The ABTOF French Ski Launch 2014

Journalists, tour operators and resorts gathered in London today for the annual ABTOF and AtoutFrance ski conference – the official French ski launch for this winter season. Here’s some quick snippets that we picked up from the day:   Ski Famille won the ABTOF award for Best Innovation – for their absolutely brilliant idea (although...
When self-promotion goes wrong...

When self-promotion goes wrong…

These days all brands need to have a presence on social media.  In many cases, it’s also sensible to maintain an identity on influential forums, such as Snowheads. The fine line between contributing and spamming However, if ever proof was needed that there is a fine line between contributing and simply spamming, take a look...
12 Things We Learned At The Ski Club of Great Britain 2013 Report Launch

12 Things We Learned At The Ski Club of Great Britain 2013 Report Launch

Skipedia went along today to the launch of the Ski Club of Great Britain Industry Report 2013. Billed as the ‘largest piece of consumer research ever in the UK snowsports market’, Ski Club CEO Frank McCusker, said he was ‘cautiously optimistic’ about the data it revealed. The report has been compiled using data from eleven...
Has the demise of the British ski industry been exaggerated?

Has the demise of the British ski industry been exaggerated?

Earlier this year, I was talking to the owner of one of the leading snowsports websites in the UK.  He suggested that much of the talk of the ‘collapse of the British ski market‘ was exaggerated. Yes, of course households and businesses were finding it hard, but there were still large numbers using the Internet...
Ski weekend trips fall by almost 60%

Ski weekend trips fall by almost 60%

Regular visitors to Skipedia will know that we have previously done some number-crunching on the Crystal Ski and Ski Club of Great Britain Industry Reports to see what else these valuable surveys can tell us. We looked at how Austria has taken market share from France, as well as whether Crystal Holidays is simply too...