13 Takeaways from the latest Ski Club of Great Britain research
Last week The Ski Club of Great Britain released details of their most recent research into the British market. They surveyed 2000 skiers between 21 and 29 September. Skiers still plan to travel (if they can) 86% of skiers still intend to go skiing this season (down from 96% in June) 25% have already booked...
Five Things We Learned from the 2020 Ski Club of Great Britain Survey
This week, the Ski Club of Great Britain released the results of their annual survey, conducted for them by Spike Marketing. The data was based on 20,000 contemporary responses gathered via 28 partners within the industry. Here are five takeaways from the report: Maybe an aging market isn’t so bad… For many years, the ski...
The Knowledge is Powder Ski Podcast – Episode 3
This week, it’s a ‘Ski Show Special’ for Jim and Iain. Iain was at the show himself and caught up with a number of people including Ski Sunday presenters Graham Bell and Ed Leigh, Team GB skiercross athlete Emily Sarsfield and ex-England rugby player Simon Shaw. In latest news we look at the new cross-Paris...
Does size matter? Scaling the UK snowsports market.
The French are bigger than we are. So are the Americans. But does size matter? And to be specific, how big is ours? We speak, of course, of the size of the UK snowsports market. No more Crystal Industry Report In recent years the Crystal Ski Industry Report has always been the starting point for...
UK Snowsports Market Twice As Large As Thought?
New research from ABTA has suggested that the UK ski market is actually twice as large as previously thought. The main sources for estimates of the size of the UK snowsports market in recent years has been the Crystal Ski Industry Report and the Ski Club of Great Britain report. The ABTA numbers refer to...
14 Takeaways from the Ski Club of Great Britain Industry Report 2014
Phones are getting bigger, movies are getting longer, but ski industry reports are getting smaller. Last week, Crystal Holidays released their annual Ski Industry Report – it totalled just 8 pages and took five minutes to cover. In contrast, their 2013 report was 23 pages long and included significantly more analysis. No estimate of market size...