6 Takeaways from We Like Travel’s Annual ‘Mountains Resort Social Media’ Report
Every autumn, French digital marketing agency We Like Travel publishes the results of their annual social media survey of French mountain resorts and regions. The 2021 survey looked at responses from 233 destinations, including 181 ski resorts, 19 ski areas and 33 regions. Here are six of the key points we took from this year’s...
Wolves spotted in Les 3 Vallées (again)
Last Sunday, Laurent Carret-Nouri was driving his navette on his usual route from Les Menuires to Val Thorens, when he spotted something cross the road just in front of him. “Magnifique!” “I’m used to seeing chamois, but it was the first time I’ve seen a wolf in 10 years of this job,” he told Le...
Génépi Hand Sanitizer: Val Thorens create the perfect Alpine hand gel
Most resorts have designed their own face masks, but as far as we know, only Val Thorens has created their own hand sanitizer. Even better, they’re certainly the only resort to launch a hydroalcoholic gel that actually smells of the mountains…made with a unique mix of génépi. Thibaut Loubère, marketing manager for Val Thorens, said:...
Inside Val Thorens’ Social Media Strategy
We previously interviewed Thibaut Loubère, digital marketing manager for Val Thorens back in 2015. This month he spoke to Agorapulse about the resort’s social media strategy: Could you introduce yourself and tell us more about your missions as marketing manager for Val Thorens? I am Thibaut Loubère, marketing manager for Val Thorens. My mission as marketing...
9 Things We Learned About French Ski Resorts This Week
If this was a ‘normal’ year, there would be lots of press events in London, where British journalists would find out all about plans for the coming season. Instead, there are lots of webinars – easier and more time-efficient to attend, but with fewer canapes. Here are a few things we learned about French ski...
![[Covid-19] 11 Ski Industry Ideas from the last week](https://www.skipedia.co.uk/wp-content/uploads/2020/05/FR-290x290.jpg "[Covid-19] 11 Ski Industry Ideas from the last week")
[Covid-19] 11 Ski Industry Ideas from the last week
As we end week six of the UK lockdown, it might sometimes seem as if it’s never going to end, but there has been some positivity this week: France has announced ‘progressive and controlled’ exit plan Individual sports will be allowed from 11 May, as well as the right to travel up to 100km. The...