6 Takeaways from We Like Travel’s Annual ‘Mountains Resort Social Media’ Report
Every autumn, French digital marketing agency We Like Travel publishes the results of their annual social media survey of French mountain resorts and regions. The 2021 survey looked at responses from 233 destinations, including 181 ski resorts, 19 ski areas and 33 regions. Here are six of the key points we took from this year’s...
UTMB 2021 Race Report: Finishing is Winning!
On Sunday 29 August, I finished the 2021 UTMB (Ultra Trail du Mont Blanc) in 41 hours, 35 minutes and 35 seconds. That placed me in 755th place out of 2347 starters and 108th of 541 in the MV50 age category. A good result certainly, but my mantra for the race throughout had been ‘finishing...
‘Fastpacking’ article on FastRunning.com
Iain’s article about his recent four-day ‘fastpack’ of the Tour du Mont Blanc has been published at FastRunning.com: Iain travelled to France in July. ‘Fast-packing’ is hiking, but lighter and faster – it’s great training for trail running races. Iain’s trip was a recce for the Ultra Trail du Mont Blanc trail running race, taking...
‘UTMB’ article in Trail Running Magazine
How do you train for the infamous UTMB ultra marathon – 165km with almost 10,000m of climbing – if you live in the UK? Iain answers this question in his recent article for Trail Running Magazine, as he describes his training plans before he takes on this world famous race in August 2021. The article...
9 Things We Learned About French Ski Resorts This Week
If this was a ‘normal’ year, there would be lots of press events in London, where British journalists would find out all about plans for the coming season. Instead, there are lots of webinars – easier and more time-efficient to attend, but with fewer canapes. Here are a few things we learned about French ski...
Which is the Most Searched Ski Resort?
The second annual E-Tourisme Survey report on French ski resorts by French agency CyberCité has revealed some interesting data: Chamonix: Most Searched ski resort CyberCité looked at Google data from July 2018 to April 2019 and found that Chamonix was the most searched for ski resort in France during the period. The figures below show...