The season hasn’t quite finished yet in Val Thorens – the resort remains open until 08 May – but their most successful Facebook post is unlikely to change.

There is of course no absolute definition of ‘success’ – what ranks more highly between Clicks, Likes, Comments and Shares?


When it snows in October…

However, in a recent interview with Thibaut Loubere – Community Manager for Val Thorens – he revealed that one of their most successful posts appeared before the ski season had even started.




Almost 1 million views so far…

This video of huge snowflakes tumbling down was shared on 12 October 2015 and has racked up almost 1 million views so far.

Never underestimate the pent-up demand for snowy content – when it snows in the autumn, get the camera out and get sharing as soon as you can!

val thorens snow


Article by Iain Martin