Now in its eighth year, Booking.com’s 2023 annual Sustainable Travel Report, gathered insights from over 33,000 travellers from 35 countries.
The latest survey shows that there is a huge appetite for sustainable travel solutions – but it helps if those options are not more expensive.
Booking.com has committed to reach net-zero by 2040, by achieving a 95% reduction in scope 1 and 2 emissions and a 50% reduction in scope 3 emissions by 2030.
We have picked out ten standout stats from the report.
These stats suggest that travel companies need to have sustainable options for travellers, but also that they need to think carefully about how they communicate and price those options.
- 74% believe people need to act now and make more sustainable choices
- 76% of travellers say they want to travel more sustainably over the next year
- 53% says recent climate change news has led them to make more sustainable travel decisions
- 49% believe more sustainable travel options are too expensive
- 49% would like discounts or economic incentives for choosing eco-friendly options
- 51% of travellers believe there are not enough sustainable travel options
- 74% want travel companies to offer more sustainable travel choices
- 44% don’t know where to find more sustainable options
- 80% said that traveling more sustainably is important to them
- 59% plan to filter their options for those with a sustainable certification
- 30% are always on the lookout for brands that promote sustainability
- 39% of travellers don’t trust that marked sustainable travel options are truly more sustainable