‘UTMB’ article in Trail Running Magazine
How do you train for the infamous UTMB ultra marathon – 165km with almost 10,000m of climbing – if you live in the UK? Iain answers this question in his recent article for Trail Running Magazine, as he describes his training plans before he takes on this world famous race in August 2021. The article...
5 Things We Learned from LISTEX Online 2021
This week, the snowsports industry enjoyed one of the regular virtual networking events organised by James Gambrill of the Mountain Trade Network. The format over three days allowed private one-to-one meetings between suppliers and buyers, destinations and journalists and also featured nine forum events, covering topics from sustainability to big data, the future of snowsports...
Google wants to replace humans with AI (and why you shouldn’t!)
TLDR: Google is giving advertisers less information on their campaigns as they want you to use AI instead. However, it will never understand the nuances and seasonality of the ski industry. History When I first used Google in 2001, it was a clean, user-friendly search engine with a ‘Do No Evil’ motto. It grew to...
![[VIDEO] "Never Waste A Good Crisis" by MTN](https://www.skipedia.co.uk/wp-content/uploads/2021/03/MTN-290x157.png "[VIDEO] \"Never Waste A Good Crisis\" by MTN")
[VIDEO] “Never Waste A Good Crisis” by MTN
Iain from Skipedia and The Ski Podcast was a guest in the Mountain Trade Network‘s latest online panel last week. The panel was one of a series of regular events organised by the Mountain Trade Network to keep the industry up to date with the latest thoughts and customer data. Our topic was ‘Never Waste...
Cross Country Skiing: A Rare Covid Winner
Nordic France, the organisation that manages 130 sites in the country, has revealed some positive news from this ‘saison blanche’. From the start of December 2020, with the lifts closed for skiers, cross country skiing has experienced phenomenal growth. “Exceptional levels“ Participation numbers and revenues reached ‘exceptional levels’ during January and February 2021. Turnover has...
Wolves spotted in Les 3 Vallées (again)
Last Sunday, Laurent Carret-Nouri was driving his navette on his usual route from Les Menuires to Val Thorens, when he spotted something cross the road just in front of him. “Magnifique!” “I’m used to seeing chamois, but it was the first time I’ve seen a wolf in 10 years of this job,” he told Le...