Thoughts on Snowsports

Iain Martin, The Ski Podcast

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[Covid-19] 11 Ski Industry Ideas from the last week

[Covid-19] 11 Ski Industry Ideas from the last week

As we end week six of the UK lockdown, it might sometimes seem as if it’s never going to end, but there has been some positivity this week: France has announced ‘progressive and controlled’ exit plan Individual sports will be allowed from 11 May, as well as the right to travel up to 100km. The...
[COVID-19] UK Ski Industry Survey Results

[COVID-19] UK Ski Industry Survey Results

A survey of UK ski industry professionals by Ski Press and Skipedia demonstrates the damaging impact of Covid-19 on the world of snowsports. Key Points 64% are experiencing reduced sales for next winter 24% fear going out of business 60% have furloughed staff 80% are worried about future restrictions on UK passport holders 71% believe...
'Nature returns!' article on InTheSnow.com

‘Nature returns!’ article on InTheSnow.com

Iain’s article about the return to the mountains of marmottes, wolves and even bears has been published by InTheSnow Magazine. You can find out more about the reintroduction of wolves to the Alps in Episode 28 of The Ski Podcast:
[COVID-19] What are Google Ads Credits?

[COVID-19] What are Google Ads Credits?

In the latest of our COVID-19 marketing updates, we look at the Google announcement that they will be offering ‘Google Ads Credits’ to ‘Help alleviate some of the cost for small and medium-sized businesses (SMEs) to stay in touch with their customers during this challenging time’ What does that mean? Google will be giving SMEs worldwide...
[COVID-19] Reasons to be Cheerful Pt.1

[COVID-19] Reasons to be Cheerful Pt.1

Firstly, let me clarify – I’m not suggesting the deaths of thousands of people is something to be cheerful about. This blog post is purely about looking for signs of positivity while the UK remains in lockdown and ski bookings are at the bottom of a disastrous trough. The good news… Some people are booking...
COVID-19 may cost French ski industry €1.8 billion

COVID-19 may cost French ski industry €1.8 billion

It’s evident that COVID-19 is going to have a huge impact on the ski industry. While it’s still not clear how the UK industry will be affected, some shocking figures were released last week. €1.8 billion drop in turnover “We have lost 20% of our financial capacity, a drop of €1.8 billion in turnover,” said...