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Will AI make ski photographers redundant? [2025 Update]
AI has come a long way in the last two years. Back in May 2023, I took a light-hearted look at AI’s ability to create images. But how much has AI improved since then? The answer is shockingly far. Let’s have a look at the vastly different results that the same prompts generated… The terrifying...
Flight Free article for The Green Runners
I am really pleased to be able to share my story of travelling flight free to Spain earlier this year on The Green Runners website. ‘The Green Runners’ is a fantastic organisation, lobbying to improve sustainability in the world of running. I have been a member for several years, since I read co-founder Damien Hall’s...
6 Takeaways from the June 2025 MTN Snowsports Industry Report
We always find the regular industry reports led by the Mountain Trade Network interesting. The latest report was released earlier this month, including data that suggests some consistent and some new trends in the industry. The data in this report was based on skiers’ activity from last winter season (2024/25). Skiers are booking earlier The...
The ‘25 in 25 Snow Camp Challenge’: 12 hours driving + 2 hours skiing = lives changed…
Last Friday Iain Martin – host of The Ski Podcast – successfully completed his ’25 in 25 Snow Camp Challenge’. The task was to ski 10 runs at each of the five indoor snow domes in the UK in a single day, and by doing so raise funds for the snowsports charity Snow Camp to...
How tariffs will affect the US ski industry…
Since ‘Liberation Day’, when Donald Trump announced a range a tariffs that the USA would apply to various countries around the world, life within the domestic snowsports industry has become more complicated. Notwithstanding the fact that the actual level of tariffs varies from week to week, depending which country the USA is dealing with, the...
Crans Montana article in ‘Adventure’ magazine
Iain’s article on trail running and summer events in the Swiss resort of Crans Montana has been published in Fall Line’s ‘Adventure’ magazine. Iain took part in the ‘Wildstrubel 70 by UTMB’ trail running event. You can find out more about how he got on over the 70km (and through some early snow) in Episode...