6 Ways To Grow The Snowsports Market
The final session of the LISTEX 2013 forum was ‘Growing the Market’. Iain Martin from Skipedia moderated a distinguished panel which included James Cove, Owner – PlanetSKI Tim Fawke, CEO – Snowsports England Gordon Ritter, Purchasing Director – Crystal Ski & Thompson Ski Dom Killinger, Publisher – InTheSnow Vicky Norman, PR Manager – Ski...
‘Skippy The Stone Throwing Robot’ lifts Sun Valley profile
Skipedia highlighted this great piece of content marketing by Sun Valley in our recent presentation at Brighton SEO. Content marketing win by Sun Valley Sun Valley in Idaho is a chi-chi resort, populated by celebrities such as Arnold Schwarzenegger in winter, but in summer, like many resorts it struggles to attract custom. The resort chose to address this...
12 Things We Learned At The Ski Club of Great Britain 2013 Report Launch
Skipedia went along today to the launch of the Ski Club of Great Britain Industry Report 2013. Billed as the ‘largest piece of consumer research ever in the UK snowsports market’, Ski Club CEO Frank McCusker, said he was ‘cautiously optimistic’ about the data it revealed. The report has been compiled using data from eleven...
6 takeaways from ABTOF 2013 Ski Lunch
I always look forward to this annual event – an early opportunity to catch up with everyone from the industry. This year was fortunate enough to be asked to present and to join the afternoon’s marketing panel. Hopefully that was as useful for everyone attending, as the morning session was for me. Here are...
Iain Martin from Skipedia to speak at Brighton SEO
Most British digital marketeers will know Brighton SEO – a superb free search marketing conference that takes place twice a year. Skipedia has attended the event the last few years and this year we are delighted to announce that we have been invited to present at the September 2013 conference. How Five Ski Companies Built...
US Market shows 3% decrease in participation
Snowsports Industries America have released their annual Snow Sports Participant Study showing that overall snowsports participation is down 3% year on year. Noting the slow start to the season, the survey suggested that there were 19.3 million participants across all disciplines. There was a drop in Alpine Skiing participation by 19%, which with 8.2 million...