What is it about a car covered in snow that’s so appealing?
Of all the great snow images we’ve seen over the last few days (thanks to the three-day snowstorm the Alps is currently enjoying), most of the best have involved cars. What is it about a car covered in snow that’s so appealing? I like to think that in our world dominated by technology and...
The best ecommerce confirmation email ever?
Not snowsports, but great customer service deserves a recognition whenever it’s seen. So just check out this superb confirmation email from Firebox – possibly the best ecommerce confirmation email ever? By Iain Martin
Oakley Airwave Goggles trump Google’s Glasses
Only months ago Google had the futurologists excited when they released their Google glasses, but Oakley have blown them away with their new Airwave ski and snowboard goggles. This is the Christmas present for the gadget lover in your family. With integrated GPS and Bluetooth, these goggles will connect to your iPhone for calls and...
Amazing new ski movie: ‘The Art of Skiing’
It’s that time of year when all the new ski and snowboard movies come out. But this isn’t one one of them. Instead, Goofy (Mickey Mouse’s pal) shows us ‘The Art of Skiing’ (first released in 1941*). * According to Wikipedia, the film was shot in Sugar Bowl Ski Resort as Walt Disney had...
What can Google Autofill tell us about the ski industry?
Just for fun, we thought we’d see what we can learn from Google Autofill about the ski industry, and whether it can give us any SEO pointers. Scotland more popular than Austria and France This was a surprise. Apparently the search ‘ski holiday in scotland’ is more popular than ‘ski holiday in austria’. ...
Tesco Korea increase online sales by 130% with QR campaign
When Tesco wanted to grown their market share in Korea, they were looking for options that would not involve increasing the number of stores. After some super-brainstorming, they created a truly innovative multichannel campaign that combined outdoor advertising, mobile commerce and QR codes. And the results were extremely impressive. Koreans are very hard working and...