Babies, work and illness: reasons most often given for not taking ski holiday
While at the ABTOF Wintersports Session earlier this week, we saw this fascinating word cloud, collated from data in the Spike Marketing Ski Base survey, It shows the words used when giving reasons for not taking a ski holiday, with those mentioned most often appearing largest. The impact of growing families are very clear and...
Has the demise of the British ski industry been exaggerated?
Earlier this year, I was talking to the owner of one of the leading snowsports websites in the UK. He suggested that much of the talk of the ‘collapse of the British ski market‘ was exaggerated. Yes, of course households and businesses were finding it hard, but there were still large numbers using the Internet...
Ski weekend trips fall by almost 60%
Regular visitors to Skipedia will know that we have previously done some number-crunching on the Crystal Ski and Ski Club of Great Britain Industry Reports to see what else these valuable surveys can tell us. We looked at how Austria has taken market share from France, as well as whether Crystal Holidays is simply too...
When April Fools work…
When 1st April comes along we’re always looking out for good April Fools jokes in the media. This year saw some that were more obvious than others (for example, not everyone realised this post was intended as a joke!) Sean Ryder being called in by the Tories to advise on class seemed so plausible…for a...
Manchester: A tourist office like no other…
When Manchester relocated its visitor centre to Piccadilly Gardens in July 2010, they decided to make a statement by creating a tourist office like no other. Using state of the art technology, the £800,000 project is designed so that visitors to the city have an interactive and fun way to access information, as well as...
How far away is this glimpse into the future?
Regular visitors to Skipedia will know what we love considering what our future is going to look like. Whether it’s considering ideas like virtual skiing, the advantages of a ‘world made of glass‘ or flexible computer and phone screens, they are sure to be with us at some point, it’s just a question of when....