Facebook ‘Voice’ gives more flexibility to page owners
Regular Facebook users who also administer brand pages may have noticed a small change that was introduced last week. Individuals can easily add comments and likes as themselves When logged into a Page, previously it has been possible, but inconvenient for admins to post as themselves. Now you can switch identities at the click of...
Surface 2 Air Sports use a ‘Mega Giveaway’ competition to drive Facebook engagement
We have written before on Skipedia about how the rules on Facebook are rarely applied in practice. When brand pages such as Manchester United don’t worry, and Cover Photo rules are regularly ignored, even by reasonably large companies, then do the guidelines really matter? Perhaps not, but while many brands run competitions, only a few truly...
Perisher increase fans and engagement with ‘Skibum’ Facebook competition
Brands are always searching for effective competitions to increase their fans base and engagement on Facebook. Australian resort Perisher has recently managed to achieve both with their ‘Be the ultimate Skibum‘ competition. The competition offered entrants the chance to win a ‘ski bum’ experience valued at over AUD20,000. The prize included six weeks’ accommodation, lift...
Facebook introduces scheduled posts and new admin categories
Last week saw two excellent improvements by Facebook to features available to page owners. Schedule posts within Facebook Firstly, it is now possible to schedule posts to go live at a specific time within Facebook. Previously page owners had to use third party applications such as Hootsuite or Tweetdeck. Now all page owners need to...
Should you Photoshop your Facebook Cover Photo?
Should you Photoshop your Facebook Cover Photo? Well, if you mean making the sky a bit bluer, or the snow a bit whiter, then go for it. But if you are just making a beautiful picture worse, as Cauterets have done here, then the answer is no. This doesn’t make me think, ‘Hey, look I...
Video without words shows off the best of Zermatt in summer
Just 30 seconds long and with no words – we loved this great video that shows off the beauty of Zermatt in summer. It’s proof that successful video content doesn’t need to be complicated or have high production values. It just needs to be good. Perhaps the only way this could have been improved would...