The Top 10 Swiss Ski Resorts on Facebook (Feb 12)
Following our previous looks at French, Austrian and Italian ski resorts on Facebook, a look at Switzerland is certainly overdue. Here’s the scores on the doors in February 2012: The Top 10 Swiss Ski Resorts on Facebook 1. Laax – 22043 fans 2. Davos Klosters – 19116 3. Crans Montana – 10811 4. Zermatt – 9130 5. Verbier –...
“Find Barbie” campaign a social win for Schweitzer Mountain Resort
We loved this recent campaign by Schweitzer Mountain Resort in Idaho, tying together YouTube, Facebook, Twitter and Barbie in a whole load of fun. A compelling video Normally a 3:20 video would be pushing the boundaries, but despite featuring Barbie and very little snowboard or ski action, we couldn’t help watching to the end. Lesson...
Facebook launches News Feed ads
With an IPO coming up later this year, Facebook is shifting its focus from acquiring users to working out how to make money from them. One of the first steps they have taken is to introduce ads in Facebook users’ News Feeds. The launch has been staggered, so if you haven’t seen it yet, it...
New Facebook Insights: Why there are more ‘People Talking About’ you than Lady Gaga…
Should you worry about the ‘People Talking About This’ metric? As a page owner, should you worry about the ‘People Talking About This’ metric recorded in your Facebook Insights and publicly on your Facebook page? Our answer is yes and no. But the good news is that you shouldn’t worry because there are probably more...
Snowbasin resort tackles social media ski patrol complaint head on
‘What if customers complain using social media?’ Our answer at Skipedia is simple – that’s great. Obviously no one wants an unhappy customer, but the great advantage of social media is that you can find out quickly if your customers are being negative about your brand online. Sunshine Village’s social media fail Then it’s...
The Top 10 Italian Ski Resorts on Facebook (Dec 11)
Following our recent update on the Top 10 French Ski Resorts and the Top 10 Austrian ski resorts, today it’s time to find out who’s top of the charts in Italy: The Top 10 Italian Ski Resorts on Facebook 1. Madonna di Campiglio – 11676 fans 2. Val Gardena – 7311 3. Monterosa Ski – 6768 4. Cortina d’Ampazzo – 6424 5. Bardonecchia – 5378 6. Livigno...