Courchevel use YouTube to drive early season ‘ouverture exceptionnelle’
On Saturday 23 November 2013, Courchevel opened for a unique ‘ouverture exceptionnelle’ offering free skiing in the resort for one day only: We recently interviewed Dominique Bellavarde, Digital Manager at Courchevel Tourisme about their thinking behind the event. Q: How did you come to the decision to open the resort for this one day? Several factors...
How Grand Massif went from 2800 Facebook fans to 10000 in one week…
In the last few years, we’ve seen many innovative campaigns by ski resorts using social media. Some have worked, some have sunk like a stone, but few have been as successful as the pre-season Facebook promotion by the Grand Massif region in France. Pre-season opening promoted exclusively on Facebook After the great snow that fell in...
When self-promotion goes wrong…
These days all brands need to have a presence on social media. In many cases, it’s also sensible to maintain an identity on influential forums, such as Snowheads. The fine line between contributing and spamming However, if ever proof was needed that there is a fine line between contributing and simply spamming, take a look...
9 Social Media Facts about the 2013 John Lewis Christmas Ad
Did you know there was a new advert for a shop? Yes, the annual new Christmas ad for John Lewis is now an ‘event’ worthy of reporting by the media. Surely you must have seen it already, so here’s some spurious facts about the coverage it has generated: 1. It cost a lot £1 million for an...
Val Thorens engage via social media with #WantToSki campaign
Some images capture your attention more than others, and this unusual photo we saw on Facebook this morning was one of those. Val Thorens use #WantToSki hashtag The picture piqued our interest, so we took a look at Twitter to see what was happening around that #WantToSki hashtag. It turns out Val Thorens have built a...
Snowskool’s great ski infographic gets the formula right
We all know infographics can be effective ways of generating inbound links, social shares and attention for your brand, but they are notoriously hard to get right. Great ideas in the meeting room often fail to translate to that super-viral piece of content you were looking for. Snowskool get it right Skipedia highlighted this great...