Two Brands Using Ashes Cricket Twitter Campaigns
Most Brits are probably aware that England are currently battling Australia at cricket for possession of ‘The Ashes’. Twitter recorded high volumes of Tweets about cricket during the last Test match, particularly during the very close finish. With an interest in all aspects of social media, in cricket as well as snowsports, we’ve been following...
Alpe d’Huez introduce great new Facebook cover photo
July is going to be a big month for Alpe d’Huez. Last weekend they opened for skiing last weekend – an unusual summer event – and secondly, in just ten days time, the 100th Tour de France will be passing through the resort not just once, but twice in the same day. Add in...
Red Bull leverage Instagram with ‘Inspiration’ campaign
We all know how good Red Bull are at content marketing (remember Felix Baumgartner, anyone?). But not all of their marketing revolves around action sports. Their recent ‘RedSilverBlue’ campaign invited Instagrammers to use the hashtags #rededitionplease #blueeditionplease and #silvereditionplease to tag their ‘inspirational’ photos. The best images were included on colour-graded billboards in several cities...
Irn-Bru Fanny demonstrates the power of Twitter
This initial campaign ran around a year ago, but it’s worth looking at again as a great use of Twitter to generate positive brand coverage. A new series of three TV commercials for Irn-Bru were successively launched, with a fourth internet-only ad ready to complete the campaign, hosted solely on YouTube. Launched from a single...
Don’t just book it, Low Cost Holidays it…
Okay, this is a story from last year, but when we came across this at Brighton SEO last week, it’s so good, we had to share it. Mr Thomas Cook meets Thomas Cook The simple story is in November 2011 Mr Thomas Cook posted a message on his namesake’s Facebook page, cheekily asking if he...
Tourism Australia go for viral reach with ‘Best Jobs in the World’ campaign
Tourism Australia have recently launched their $4m ‘Best Jobs in the World’ campaign for 2013. Each of the jobs will showcase the best tourism attributes of each state and territory and comes with a six month salary worth $100,000. Briton was first winner This campaign has been grown significantly since the first ‘Best Job in...