Six versions of the ‘Harlem Shake’ set in Ski Resorts
There’s only a small chance that by now you won’t know what the ‘Harlem Shake‘ craze is all about. Let’s be honest, if the phrase ‘flogging a dead horse’ was perfect for anything, it’s this dying meme. But that doesn’t seem to stop the enthusiasm for creating new versions, and here are six of...
Tignes update Facebook page to make it less ‘official and more shareable
While at Grand Ski last week, we noticed that Tignes had recently changed their Facebook page name. The original name for the page was ‘Tignes espace killy (Official)’ – not only a mouthful, but extremely ill-suited for tagging within posts. If you wanted to link to their Facebook page, you had to accept that the...
Chamonix introduces new brand identity, Facebook page and Twitter competition
Close observers of the industry will have noticed that the French resort of Chamonix has rebranded since last season. When we met Anne-Laure Du Chattel at Grand Ski 2012, she had just started in her role as head of marketing for the resort. Du Chattel came to snowsports from outside the industry (her previous employer...
New Facebook Timeline tested in NZ
Mashable have revealed that a new look for the Facebook timeline is on the way. It is already being tested in New Zealand and will be rolled out globally during the next month or two. By Iain Martin
Why you should disable ads on your brand’s YouTube channel…
Browsing my Facebook News Feed earlier this week, I noticed this interesting post from Crystal Ski: Great engagement As posts go, this has had over 700 likes, which makes it their most successful post in the last month. It’s a clever video, editing together lots of the Crystal resort staff wishing their fans a Happy...
Wiggle swap bike for car in massive Twitter win
When Jonny Heneghan tweeted that he was prepared to swap his car for a new bike, he did not expect any response from Wiggle – the online sports retailer. But the Portsmouth-based company called his bluff by replying ‘Sounds like a fair trade’ and this weekend Heneghan picked up his new Mekk bike as well...