‘Life is good’ in St Anton with viral video hit
We defy you not to smile when you watch this video from St Anton am Arlberg. In 2 minutes and 22 seconds they manage to capture everything that makes a ski holiday. As the backing song goes, ‘Life is good, life is great’ and this video hits the mark perfectly. There’s a reason why it’s...
Videos competitions drive social media for Les 3 Vallees and Fritz Blitz
Competitions on social media are increasingly using video as a form of entry. In a world where content marketing is fast becoming king, this makes sense. Video has great engagement levels on social media and is great for sharing. The Fritz Blitz in Austria In Austria, a secondary school in Weiz won a week of...
Inghams use special offer infographics to drive traffic
How do you generate a return from social media? We are all searching for ways, but we like Inghams‘ current campaign on Facebook. Social media managers already know that photos receive better engagement than regular posts. And the trend for infographics is an indicator that in a post-Pinterest world we like to consume our data...
Why your earned media and paid media should be merging…
You probably already know that social signals are increasingly important in influencing your organic search engine rankings. But with new research showing that trust in paid advertising lags significantly behind recommendations, many brands are combining their paid and earned media. More than 9 in 10 trust recommendations The recent Nielson survey shows that while 92%...
![Hitler's take on the ROI of Social Media [Video]](https://www.skipedia.co.uk/wp-content/uploads/2012/09/Untitled-290x290.png "Hitler's take on the ROI of Social Media [Video]")
Hitler’s take on the ROI of Social Media [Video]
If you work in social media, you’ll no doubt have had to grapple with the ROI dilemma at some point. This video might make you recall a few conversations with social media sceptics! By Iain Martin
Is Twitter the most powerful social network?
There have been many successful campaigns on Facebook, but once Twitter gets some momentum it’s very hard to stop. Let’s look at three fairly different examples from the last week. Tom Daley As most UK readers will know, Tom Daley is a GB diver currently taking part in the Olympics. After he finished out of the...